Our DNA - What makes Kokku different?

- Verneri Jäämuru wrote this article while working on UX Strategy & Growth at Kokku in 2018. He successfully captured and condensed our ethos at the time in a few words. We still proudly uphold these principles despite our growth since then. Verneri has also grown since then. He is now a Co-Founder and CPO at Veri. -

Every company is built upon a certain set of core beliefs.

These beliefs, values, or DNA as they are often called guide the company forward and act as a source of inspiration in good times and bad.

For better or worse, in many companies these values are forged subconsciously and accidentally through the actions or mis-actions of founders and employees alike (note: these values aren't always admirable!).

At Kokku we prefer a more deliberate approach.

The following 5 values represent our beliefs and shed light on to how we do things at Kokku:

Be Humble.

No product is ever perfect. No skillset is ever fully developed. Humility does a man good and paves the way for continued learning and development. Design especially is an industry with a lot of inflated egos.

We promise to be down to earth. Always. 🙏

Commit 100%.

There is no "half-jumping" off the cliff. It's either all in or not at all.

Every project that we choose and have the honor of taking on, we do so in full force. 💪

Aim for Uniqueness.

It's easy to be different but being unique places you in a category all on your own.

Being different is not enough, with all of our work we strive to create beautility (beautiful utility ;) ). Things make sense, things work, and things feel good in a way incomparable to anything else. 🔮

Individual Service.

The whole is greater than the sum of its parts and each part plays a crucial role. To grow as a creative agency we need to focus on the things we can control starting with our own individual output and service. 

We will continue to strive to be the best versions of ourselves every day and on every project to make working with us and for us more enjoyable and more productive. 👩‍💻

Empower Clients.

At the end of the day we are nothing without our amazing clients. Our success is their success and vice versa.

When something in the realm of digital products, services, or marketing seems daunting we're here to enlighten and empower our clients to find and implement the best solution. 🙌

But of course, talk is cheap and actions speak louder than words. Let us show you what we are talking about: