Why WordPress is so popular content management system?

WordPress is the world's most popular CMS, powering 43% of all websites. Of the sites running a CMS, 65% were created with WordPress. Millions of new WordPress websites, from small businesses to tech giants, are published daily, with no signs of slowing down.

So why should you use WordPress? This article will share the most important reasons you should use WordPress, including why we at Kokku, a creative design agency, have chosen it as our primary CMS for website development.

Did you know there are two WordPress?

People usually refer to WordPress or WP sites as free and open-source content management systems. Alternatively, they may be referring to the self-publishing website platform operated by Automattic, Inc. The former is usually referred to as WordPress.org, and the latter as WordPress.com.

According to Wikipedia, WordPress (WP or WordPress.org) is a free, open-source content management system written in PHP paired with a MySQL or MariaDB database. It has a plugin architecture and a template system known as "Themes."

Initially developed as a blog-publishing platform, WordPress has grown to encompass other types of web content, such as mailing lists, forums, media galleries, membership sites, learning management systems (LMS), and online stores.

The WordPress Foundation, a non-profit organization, was established to support the WordPress project. Its purpose is to ensure long-term open access to WordPress software projects.

WordPress.com is a popular self-publishing platform owned and operated by Automattic Inc. It offers limited free hosting with no access to plugins and only 1GB of storage. Other paid tiers, such as Personal, Premium, Business, and eCommerce, will turn the hosted website into a fully functioning WordPress website.

So, why is WordPress so popular?

No license payments for the CMS

WordPress is free software, meaning you can download, install, use, and modify it to meet your needs. It is perfect for businesses prioritizing ease of use and continual website or e-commerce development. It's a modern content management system that allows the creation of a versatile online presence without monthly or yearly license payments for the CMS itself.

Easy to Use

WordPress is the most flexible and powerful platform, yet easy for beginners. It has a simple dashboard with menus listed in the sidebar. Creating posts and pages, customizing website design, adding navigation menus, and more can be easily done.

The right page builder allows users to add, customize, and arrange page elements through an intuitive control panel. It can include drag-and-drop blocks, plugins, and essential integrations to simplify content management. A suitable theme can result in high standards of usability and convenience.

It's fully customizable for your needs

A fully customized WordPress website can be tailored to fit the exact needs of your business, both in terms of visual appeal and technical specifications. Content elements can be adjusted to match the precise purpose and look of what you need, and integration with other software can be done without too much difficulty. This can be a great way to ensure that your website looks exactly how you want it to and functions to its fullest potential. Furthermore, having a fully customizable website allows you to easily make changes and updates as needed, making it easy to keep your website up-to-date and looking great.

Its popularity is a great advantage

Without a doubt, WordPress' popularity is one of its most significant advantages, and it's easy to understand why. It's widely used, meaning plenty of add-on tools are available to help you with tasks like SEO settings, redirects, integrations, and more. Plus, the WordPress guide documentation and community are massive, with significant amounts of conversation on simple content management questions. With such a large, vibrant community, you're sure to find helpful advice and support when you need it, making WordPress an ideal choice for website management.

Big brands rely on WordPress

Major brands have selected WordPress as their website platform. Approximately 14.7% of the most influential sites worldwide are managed with WordPress, including Fortune 500 companies. Examples of businesses that trust WordPress include The New York Times, Spotify, Facebook Newsroom, Beyonce, and Visit Sweden.

Why choose WordPress - in a nutshell

•  The world's most popular content management system, which is constantly updated and further developed
• The open-source system is written in PHP using a MySQL database
• A straightforward operating system that allows the company's marketing team to manage the content and customize the look of the site
• The WordPress community around the world ensures you can find answers to pretty much any question on worldwide forums, WordPress-focused offices, and WordPress events